If you own a business website, no doubt you hear a lot about search engine optimization.
What makes SEO so important? Consider this: There are 1.8 billion websites out there, with thousands more going online every hour.
No matter how great your product is, no one will find your website if it’s not optimized. Online marketing can drive a lot of traffic, especially in the beginning, but you’ll need SEO if you want to achieve long-term success.
Here are four ways to boost the SEO ranking for your online business.
1. Claim Your Google My Business Listing
One of the first things you should do when you launch your business website is claim your Google My Business listing. This boosts your chances of showing up in the search results when people look for your type of business in the area.
Fill out as many details as you can, from your address and phone number to your company website, photos, and hours of operation. After that, get your listing verified.
2. Use Keywords Correctly
Gone are the days when you could stuff the word “dentist” into your clinic’s website a few dozen times and hope for the best. For a great SEO ranking, you have to understand Google’s algorithms and play by the rules.
This includes adding keywords in your:
• Page titles
• Meta descriptions
• Image alt tags
• Page content
Be careful that you don’t overoptimize, though. The ideal keyword density is between 0.5% and 1%, which equals three to five times per 500 words of content.
3. Work on Building Backlinks
If you don’t know much about backlinks, it’s time to educate yourself. A backlink occurs when another website links back to one of your pages or blog posts, citing it as an authority source.
Backlinks are like a flashing neon sign to Google, telling it to pay attention to your website. The more backlinks you have directed back to your site, the more your SEO ranking will improve.
We won’t lie: It takes a lot of time and effort to get quality backlinks. An SEO expert can teach you more about backlinks and how to acquire them.
4. Speed up Your Website
The whole “humans have a shorter attention span than a goldfish” theory has officially been debunked. However, this doesn’t mean people will stick around waiting for your site to load.
In fact, anything slower than three seconds is simply too slow.
Site loading speed isn’t just about reducing your bounce rate. It’s so important that Google now includes speed as one of its “core web values” when ranking websites. If your site isn’t lightning fast, try compressing images, reducing redirects, or switching to a better hosting solution.
Watch Your SEO Ranking Soar
Unfortunately, there are no shortcuts to search engine optimization. If you want to achieve a high SEO ranking, you have to put in the work
Use the tips above to optimize your site and boost your visibility in the search results!
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