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How much should I set my monthly SEO budget?

SEO is one of the most common practices of now. Search Engine Optimization has revolutionized the world of marketing with its easy approach and its ineffective yet inexpensive strategies.

Earlier marketing of the past meant advertising the products in newspapers or magazines, printing banners and flexes, and making them live. However, marketing has come way ahead of those practices with the birth of digital marketing. Among the numerous digital marketing strategies and practices, SEO is one of the most viable and effective practices that one can master with patience and experience.

Search engine optimization is one of the modern practices of digital marketing that came into being with the easy access of the internet and the growth of Google as a Search Engine. If you are out to start with the SEO of your business but you lack the necessary information, then you can either keep on learning it online or you should be starting out with a reputed digital marketing firm or an SEO expert to help you get an edge over your peers.

What determines the cost of SEO services?

SEO services are not as expensive as the other marketing practices that were earlier in vogue. SEO primarily demands time and patience. However, if you are interested in learning how the SEO prices are set by a particular digital marketing agency, then you should understand that SEO prices are dependent on a number of factors that most cannot be related to the right at the beginning. However, with a deep observation or knowledge, one might possibly be aware of the SEO services and why the cost of it fluctuates widely between companies.

Also read: 22 Must-Have WordPress Plugins for Business Websites in 2020

Here are some of the factors which determine the pricing of SEO services:

The company you are choosing


It is important to mention that the company you choose as your digital marketing partner determines the pricing of your SEO packages. If you are choosing someone from nearby or your locality who knows you and also is an expert in SEO, then you would have to pay much less than if you approach a professional company with a good market reputation for their services.

The work to be done


If you opt only for SEO services, then you need to pay much less than if you want your PPC using Google Adwords, or you want your website to be developed and designed professionally. Therefore, it is important we should keep in mind that the more work we expect from our SEO firm the more we need to pay them.

Total number of pages and products on your website 


If you have a bulky website, with a whole lot of pages in it, then you would need to pay more than if you own a website with a lesser number of pages. Besides, it is also important to be a track of your website. You should know whether any SEO has been already done before and it’s status because if you have done SEO on your website and forgot about it, then it should first be detected and analyzed before proceeding further.

Market competition


If you have gone for a niche where there is always a tough competition between the existing companies, especially where the profit is more, then your SEO would be way tougher than the other niches where the overall competition is less. This also determines the cost of SEO.

Therefore, it is important to note here that the more market competition the higher goes the cost for SEO.

These are some of the primary pointers on which the SEO cost depends. Therefore, you should be aware of these points and follow with your marketing dreams effectively.

Going to SEO services doesn’t mean that you need to exceed your budget always to get the best services. This is because not all companies make a fool out of you, especially if you research the companies that provide services and gather effective feedback from the persons you know along with those you will find online.

Therefore, if you question “How much should I set my monthly SEO budget?” Then, you should better keep a track of the website you have and the market rates online to have an awareness of the rates. Along with that getting a quote from your SEO firm, explaining to them about your business dreams/goals, offering them useful suggestions that you have, and keep learning about the practices will help you grow a lot keeping things in the budget.

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Written by Karishma Verma

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