How to Make an Instagram Content Strategy for Your Company?

Instagram Content Strategy

According to Google, content strategy is deciding what kind of content you should generate to attract customers and sell. So, if you are creating content for any social media, content strategy is an integral part.

In this decision-making, you should know what kind of content to produce. At the same time, you should know at which stage you should create a certain type of post.

So, we are going to discuss all the most prominent best practices in social media content strategy. We will talk about what content to post, at what time, and which ideas to use. Moreover, we will talk about captions, content features, and bio optimization.

Best Time To Post

The experts believe that you should post at a time that your content will be seen more. For instance, you can post at a time your audience is most active and ready to see the content. This would vary for niches you are in and should be determined by the content creator.

Another factor that matters is knowing when your brand is most relevant to your user. So, if the content is important at a certain time, go for it and post it. You can also get  Instagram Followers to reach more people online on this platform.

What Content To Post

Your niche can determine what ideas you can use for content marketing on Instagram. But some ideas remain static when publishing on Instagram, so use them. Some ideas that you can use on Instagram are:

  • Using a tutorial can be really beneficial for a business that you should try out.
  • Motivational quotations would fit into many niches, so try that as well.
  • You can give content about your morning routine on a random or special day.
  • Sharing your body or lifestyle transformation can be a really nice content idea to pursue.
  • Behind-the-scenes, launches, product reviews and anything new you have found would work.

Captions and Knowing Your Audiences

Your captions would work well if you know what you are writing them for. So, you should be aware of the campaign stage when writing. There should be different caption types for each funnel or campaign stage.

For instance:

  • You can promote a sale at the bottom of the funnel content.
  • Using user-generated content in the middle of the funnel content.
  • Awareness campaigns are the top of the funnel content that you use for the brand introduction.

Starting with a great hook is a rule that all writers should follow. So, when writing a caption for your content, use the first sentences with extreme creativity.

Moreover, you should add value and write with creativity. Include a great call-to-action to let people know what to do on your profile. Storytelling is an important part that you can work on with sensory words and imagery.

Use All Content Features

Using maximum features can help you capture the audience in the best possible ways. So, try using all available features that you can promote your brand with, like:

  • Try using captions, Stories, and Highlights.
  • Make sure that you use the Live feature and try Reels as well.
  • Use carousels, photos, and videos with these features to make them look special. 

Bio Optimisation

Try using a good Instagram picture or logo to show people your brand authenticity. Using a profile picture fitting your logo can help you be super-authentic for your profile. At the same time, you can use the first alphabet of your brand name if the name does not fit.

There are many other ways that you can use to fit your brand name and logo. That can be covered in a different article, so no mention in this one.

Make sure that your username is easy and try to use a prefix or suffix to make it catchy. You can add your business or personal name with keywords to optimize it for search. The first line of your bio can help the audience know about you, so use a USP here.

Know Your Competitor’s Strategy

You should know your competitors’ strategies and try to find out their weaknesses. Make sure that you know what kind of content they are producing and how to beat them.

Know Your Metrics

Some top metrics you should measure when looking to know your Instagram performance:

  • Likes
  • Saves
  • Comments
  • Profile clicks
  • Story replies

Some other metrics that you should know are follower growth, reach, and comments received. At the same time, you should know your engaged hashtags for better success. Make sure that you know your referral traffic that comes from your Instagram.

If you are getting good referral traffic from your Instagram, you are getting good results.

Know Your Customers’ Pain Points

You should make sure that you know your customer’s pain points and try to solve them. So, make sure that you know what they need most from you and try to provide that.

Once you know all the pain points you can solve your users’ problems easily and better. That is why you should make sure that you do not skip your customers’ issues.

Be Consistent and Creative

Consistency is something you should always be looking to attain. So, make sure that you are creative and keep posting according to a schedule. You cannot have great results without consistency, so achieve it.

You should also be creative and try to help people with the value you deliver through content. At the same time, be sure about your best posts that are working for you.

If you are looking for better credibility, having a great following is a must. So, try to have  Instagram auto Likes to appear more credible for your content creation.

Final Thoughts

We discussed some of the top strategies you can use for your content strategy online. So, make sure you use consistency, creativity, all Instagram features, and content ideas we shared.

At the same time, you should use great captions, know your metrics and know your competitors’ pain points. You should know how to optimize your bio and when to post and how to post. These points can help you give more sales and better results for marketing.


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Written by Abhishek Chauhan

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