If there is a thing the COVID-19 pandemic has led marketers to, it is vital to have a solid online existence for your business. The need for making a website has moved from an option to a necessity. As we look towards 2022, your marketing approach must keep up with the digital growth to remain applicable.
This writing will investigate the ten most prevalent marketing trends to assume for a future-proof of your business.
- Video marketing
Short-form content is rising, and it doesn’t appear to be slowing down. Today, Instagram Reels, TikTok, and YouTube Shorts are top video-based content channels. Appreciations to their ability to grasp the attention and lead to more powerful engagement than other content, it’s expected that video marketing will play an even more prominent role in marketing in 2022. It’s also in your favor to produce more short video content as the finding shows that the Instagram algorithm laboriously favors Reels. In other words, more videos mean more vulnerability.
We will also see a lot of videos used in various marketing endeavors. In addition, in 2022, email marketing campaigns, websites, and advertising designs will include a lot of video content. Data analytics is used to track video performance to see if it will become more refined. We’ll see more companies supporting video advertising as an outcome of enhanced tracking technology.
How to get ready for the upgrade of video marketing:
- Give time to construct high-quality video content for your brand. You may use the video maker tool to guide you.
- Be active on any platform, such as TikTok sales and Instagram Reels.
- Gather user-generated content by urging customers to capture their purchases.
- Give more of your funding to the video exhibition.
- Voice search optimization
48% of buyers use voice assistants for general web searches. To acclimate to this rising number, more marketers will be optimizing their video content for voice search. Unlike text SEO, voice search optimization implicates a more distinguished focus on long-tail keywords (more than three words) and question queries. Why? When people talk, they tend to ask queries in complete sentences.
To leverage the boost in voice searches, create content that answers people’s questions. Think of common questions you asked about your business. For example, if you are a veterinarian, you can boost your keywords to tailor clear intention. Instead of “veterinarian, cat veterinarian, dog veterinarian,” try to respond to common queries with “What to feed on an ill cat that won’t eat?” Although it seems a bit arbitrary, this query is asked more than 1,000 times a month and can show people to contact your business for additional information or schedule a visit.
- Augmented Reality (AR) and Virtual Reality (VR)
These are some marketing fads that will not be evident in 2022, but virtual reality (VR) and Augmented Reality (AR) are for years to come. We will initiate these technologies used to advertise products and services, forever altering marketing.
First, what’s the discrepancy between VR and AR? VR makes a computer-generated reality that creates a fantasy-like world in three dimensions. Users are engaged in a new universe using VR glasses and interconnect with objects using their hands. On the other side, AR-based is on the existing real-world setting but layers parts of another world onto it. In AR, users link via phone or tablet to interact with that layered on dimension.
VR and AR are usually also referred to as 360-degree marketing. Businesses use this type of marketing to enhance buyers’ attention and boost purchasing conclusions. TOMS Shoes, TopShop, Oreo, Sephora, and IKEA, brands like these have already successfully used these technologies for marketing intents.
- Influencer/Creator marketing
According to Brian Mechem, Co-founder of top influencer marketplace GRIN, “2022 is the year of the creator,” in these influencer marketing prophecies for 2022. Over the past year, influencer thrift has vastly grown and will continue to accomplish. As predicted, influencer marketing will become a $15 billion industry by the end of the year. This growth is in enormous part due to Tik Tok’s rapid development. Influencers have verified that their fans will follow them across platforms, furnishing more reach for creators and brands alike.
- Conversational marketing
Conversational marketing is a way to communicate with your audience to enhance customer experience and sales. These conversations can be created through live chat, chatbots, virtual marketing assistant and more.
Digital marketing fads are rising in 2022; we’ll see more casual marketing due to its promising business influence. Better customer contact means your business can compress the sales cycle and significantly enhance the marketing funnel. Time and money are also important reasons for this marketing transformation. After all, 80% of common queries can be answered immediately with chatbots instead of a customer service representative.
To effectively use this marketing trend, personalization will be a vital factor that a few business owners consider it for compliance documentation. More industrialization using AI will lead to modifications based on users’ previous business knowledge. Another directive we’ll see in conversational marketing is the usage of video conversations. Unlike text-based chatting, it will be more familiar for customer support and sales representatives to set up video calls.
Viewers find streaming highly engaging. The watch time for live content is up 250%. This format and rising marketing trend are ideal for brands to authentically showcase their personality and values.
Not only will live streaming get users to relate better to brands and feel more comfortable making a purchase—but it’s also going to change online sales. More channels release built-in shopping attributes that allow brands or influencers to encourage a product and share a specific clickable link while live streaming. Social Commerce is a term generally used to characterize this form of the social shopping venture, and in 2022 we’ll continue to see it gaining momentum.