Abhishek Chauhan
In today’s modern age, your delivery business needs to have an online presence. Mobile technology has expanded rapidly globally; it’s predicted that more than 5 billion people have smartphones; hence it becomes vital for a delivery brand to have its presence online. Whether it is a website, a social platform page, and an eCommerce platform, a combination of three, getting your delivery brand will reap significant benefits.
Even if your delivery brand doesn’t conduct brand online, customers are expecting to see you online. If they don’t have your business presence online, you are losing numerous opportunities to enhance your customer base, get word of mouth, and increase leads. Explore some of the reasons why your delivery business needs an online presence.
Online Platform: Why to Have it for Your Online Business
The food delivery brand has witnessed an extensive surge in opportunities because people avoid dining at restaurants amid the COVID 19 pandemic. They provide ease of access to a wide range of savories from the convenience of their homes. Consumers increasingly prefer ready-to-eat food items delivered at their doorsteps even during the pandemic. With the increasing demand, it’s best to upgrade your delivery business to boost returns and serve more customers.
The food ordering revenue is estimated to increase at a 7.5% annual growth rate. It is forecasted to reach around US $70,741 million. With most smartphone users being young, the user base is immense and tech-savvy, accounting for 35% of the annual revenue in this sector. The scope, therefore, is tremendous and will show no signs of decreasing down despite the COVID 19 outbreak.
In many cases, the step of setting up a digital presence is similar to those if you aim to begin an online presence. Few things help you achieve business success and make it unique. It is said that doing business on the internet may sound too complicated or risky. But there are many good reasons to start selling digitally; check top reasons to establish your business presence on the internet for your traditional business.
Make Ordering Easier
Traditionally, customers had to make a call to place an order or drive to a restaurant for a take-out and have to wait for food to prepare and deliver. Sometimes, placing an order online can cause mistakes in ordering. These are not the best solution to order food from restaurants, especially for customers’ busy lifestyles.
The most reliable solution is to automate your business operations. Establishments can build a website or app, ensuring to male ordering process is more accessible. Additionally, when customers place an order, they need time to browse the menu and get familiar with add-on deals and discounts that you are offering.
Improve Your Brand Image
It is one of enough reasons to set up your delivery business on the internet. It is essential to consider that customers wonder how serious your brand image is without your branded website. Today delivery brands of all sizes are establishing their presence on the internet.
If you haven’t automated your business process, you can’t expect customers to take your delivery brand seriously; thus, you might lose a significant number of customers to your competitors. In simple words, it becomes essential for you to have your business presence online as your customers expect to interact with you online.
Hassle-Free Order Management
The digital solution helps to improve your brand relationship with your customers by offering them the best ordering and delivery experience whenever they demand to have. Having an ubereats like app maker can provide you complete control over business activities like cancel orders, new orders, pending orders, real-time delivery status, etc. The feature-rich solution helps to streamline the entire ordering and delivery process.
A practical solution sends a notification to the establishment whenever customers place orders, ensuring to make the execution process faster and effective. Additionally, a digital system is equipped with a GPS that makes it easier for you to capture complete addresses and, in turn, ensures fast and timely deliveries.
Helps to Promote Social Distancing
In a crucial time of the COVID 19 pandemic, it’s advisable to promote social distancing. You can offer a contactless delivery feature in your digital solution to avoid the spread of the virus. It’s the best way to help you cut down any physical contact between customers and delivery providers. When customers choose contactless delivery, delivery providers need to deliver the parcel outside the door.
Integrate Contactless Payments
In these challenging times, contactless payment has become the need of the hour. An online platform helps you to provide contactless payment options to your customers. You can integrate online payment features to enable customers to make payments online. You can allow customers to make payments through multiple payment methods like credit cards, debit cards, POS systems, and many more.
The digital solution also provides your ideal consumers with auto-generated payment receipts. Digital platforms help you to help you win customers’ trust by providing them with maximum transparency into billing.
Increase Returning Consumers
You need to invest in customized delivery app solutions helping you to generate better revenue. However, if you aim to win your customer’s trust, it becomes essential for you to provide them with a feature-rich and unique solution.
However, keep updating your business solution with the changing needs of your ideal customers. Modify features, add images & videos, provide engaging content, etc., to provide your customers with the reason for coming back. It also helps you to attack new customers ensuring to increase your business sales and profit.
Provide Real-time Delivery Update
The GPS tracking system of your branded solution helps you stay updated with the real-time delivery status. It can help you enhance customers’ experience and increase the happy customer base for your delivery brand. It also allows you to navigate delivery with the best path to reach a delivery destination. Most people prefer to have their food delivered at home; hence it’s very beneficial for delivery brands to have a real-time delivery update.
Monitor Expenses in Real-time
It is the most significant advantage of developing an online platform for your business. It provides you with every precise data related to cash flow happening in your establishment. You can keep track of item price, make changes to it, and compare your competitor’s costs, most importantly helps you keep track of profitability. It can provide you with an accurate monetary transition that also without needing to look at cash registers.
Stay Ahead of Competitions
You will be amazed to know that only 2 to 3% of delivery brands globally offer ordering and delivery facilities on the internet. It’s your chance to create the most from the opportunity, provide your customers access to mouth-watering dishes at their fingertips. With the increasing demand for convenience and faster deliveries, investing in modern technology is the best option. It will help you to give a modern touch to your business and also helps to stay ahead of other competitions in the market.
Summing It Up
During the tough time of COVID 19, thousands of delivery brands ventured into the online space by launching their digital platform. The potential of the modern system in the current situation is not unknown to anyone. Everyone has realized that investing in technological solutions is a wise option.
Technological solutions will ensure that the delivery brands are to survive during the COVID 19 pandemic. However, it also helps them to get prepared for future demands. Customers are persisting to get habituated to the safety and convenience that the online model provides. Thus they prefer engaging with delivery brands that offer online ordering and delivery options.
