It’s not enough to have a site and social media pages. If you’ve been wondering what factors drive the success of marketing campaigns, then you’ll want to take steps to understand how they work. Start by taking a good, long look at the marketing strategies you use. If you want to figure out how to make your own, here are three examples that you can learn a lot from. Knowing how effective campaigns work will help you understand and put into practice the best industry practices.
As one of the most popular cleaning products on the market, Method has been in the business since 2001. While the content is exactly as you’d expect—functional and dry—the company’s marketing approach is a cut above the rest. It’s what makes the company stand out from its competition. Given that most of the ingredients that the company uses are non-toxic, in an early press interview, the founder drank the company’s cleaner for toilet bowls. That kind of unconventional approach has made the company into a household name. The packaging they use follows this idea too: transparent, usually made in collaboration with artists, and instantly recognizable. Their social media approach follows the same vein, with plenty of customer reviews, which just adds even more social proof that the company is a force to be reckoned with in the business.
This sells snacks and supplements directly to people on a keto diet. The key messages of the company’s marketing campaigns focus on the fact that it is backed by science, that it’s the healthy way to lose fat, and it’s ideal for diabetics. Marketing channels that Perfect Keto use include their website, which is the most crucial in its content marketing drives. The site offers podcasts, keto guides, articles, and product guides. There are also ads. It also has FB and IG pages where the company runs retargeting campaigns. To find out more about how you can do the same for your business, hire pros. Look for a reputable organic SEO company to help you with your campaigns and marketing strategies.
The Ahrefs crawler is recognized as being the second most active one in the world, second only to Google’s crawler. To give you an idea of how many pages that is: every minute, it crawls about web pages reaching five million. It’s not surprising, then, to know that the company holds data on keywords that reach about 11.6 billion. Aside from the crawler, the company also has unique reports. The marketing message is pretty clear: you don’t need to be a pro to rank higher on the SERPs and get more traffic. The company gets its traffic from search but also runs a blog and has a YouTube channel.
If you’ve picked up ideas from these examples, don’t let them go to waste. Work together with a team of pros to help you make those ideas happen. Get their help in running and maintaining your pages. That will make your life so much easier.
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