Abhishek Chauhan
Every company has marketing goals such as focusing on lead generation, tracking website traffic, boosting social media presence, and so on. No matter what your objectives might be, you require a digital marketing dashboard to succeed.
Around 77% of B2B customers conduct extensive research before they commit to a salesperson. This means that you have to establish your organic search and social media marketing presence if you want to make a good impression.
The good news is that there are plenty of digital marketing dashboards that can help you out. However, it can be difficult to choose one that offers the results you require. But there is no need to stress as we share the 5 best marketing dashboards that will track all your data and more.
Let’s dive in.
1. Power BI for Office 365
If you are looking for the best marketing funnel dashboard, you have to give Power BI for Office 365 a try. It has been crafted to provide marketing excellence. Now, you get to break down where each conversation comes from across the funnel lifecycle.
This business analytics solution offers AI-powered data modeling, built-in interactive visuals, ad hoc analysis, data publishing and sharing, marketing collaboration, and more.
As the tool is a Microsoft program, it does an impeccable job in terms of usability. Therefore, you do not have to worry about a learning curve. The software integrates with other Microsoft properties like Microsoft Dynamics CRM and Excel.
Besides, its integration opportunities include the likes of Salesforce, Oracle, MySQL, CSV, Azure AQL Database, Google Analytics, Azure Analysis Services, Mail Chimp, and more.
However, the software can be expensive for large-scale implementation. You will find its easy transition from Excel, selective data sharing for every campaign indicator, and intuitive user interface to be impressive.
2. Google Data Studio
Another terrific digital marketing dashboard that tracks all your data is Google Data Studio. If you are familiar with Google Tools, it makes perfect sense to add Data Studio to your marketing mix.
The dashboard reporting solution is ideal for users that want more than what Google Analytics has to offer. It brings data from Google Sheets, Google Ads, Google Analytics, and other applications to provide you with access to every bit of data.
The best thing about Data Studio is that it is free to use, like most Google services. Therefore, it scores well in the value for dollar department. In addition to this, Data Studio boasts a ton of features. New features are regularly updated.
Take advantage of Community Connectors for external app integration such as Hub Spot, Facebook Ads, Bing Ads, Asana, and Adobe Analytics. Besides this, there are also in-program templates that allow you to export data directly to email.
3. Mix Panel
A great marketing dashboard that is available for free is Mix Panel. It supports all core features. Expedia, Twitter, and Uber are just some of the few organizations that use the dashboard. Mix Panel is a data governance and behavioral analytics platform.
If you want to use a marketing dashboard that is loaded with features, you are in luck. Utilize features like segmentation, visualization, monitor conversion rates, compare user flows, and more—track granular user action by creating an account.
What makes the marketing dashboard stand out is its flexibility. You can easily track all your data and stay connected.
Integrations include Zoho, Gain Sight, Help Scout, Optimizely, Iterable, Apps Flyer, Plot Projects, Radar, Marketo, Segment, Urban Airship, Braze, Zendesk, and more.
The dashboard is constantly updated to provide users with the latest updates. You can also sign up for its paid plan for more features.
4. Datapine
Datapine is possibly the best marketing ROI dashboard out there. Keep track of all your marketing campaigns by leveraging more than a thousand data points. Whether you are an internet marketing services provider or run a marketing agency, you cannot go wrong with Data Pine.
Launched back in 2012, Datapine has come a long way. Its specialized dashboard is here to take your marketing strategy to the next level. You can utilize the data you gather to make better decisions. Its stellar dashboard interface comes with many amazing features.
Even non-technical users will have an easy time with its drag-and-drop functions. As for its SQL mode, it aims to provide experienced users with deeper access.
Integrate with Excel, SAP, Salesforce, Microsoft SQL Server, Google Analytics, Facebook, Oracle, MySQL, Google Sheets, Dropbox, and more.
As for its visualization options, they help bring all the data to life. However, it is important to note that the tool can be expensive to use.
5. Zoho Analytics
No post about digital marketing dashboards would be complete without Zoho Analytics. Use the application to transform your raw data into actionable reports and more. The self-service data analytics software has a lot to offer.
Boasting a connection with every data source possible, you have to give Zoho Analytics a try to find out what the talk of the town is all about. It does an incredible job when it comes to preparing data visualizations. You will find the visualizations to be easy-to-read and appealing.
Integrations include Teamwork, Shopify, YouTube, Twitter, Facebook, Survey Gizmo, Survey Monkey, Bing Ads, Google Analytics, Mail Chimp, Pipedrive, Hub Spot, Microsoft Dynamics CRM, Salesforce, and more.
Users can easily pull data from Zoho programs to gather vital information. However, it is worth mentioning that the learning curve can be quite high if you have never used a digital marketing dashboard in the past.
Share dashboards and reports using Zoho Analytics as it offers white-label capabilities. If you are a seasoned marketer, you have to use the dashboard.
Start Using Digital Marketing Dashboards
Once you have finished reading our post, you will know about the top 5 digital marketing dashboards for tracking all your data. From Power BI for Office 365 to Zoho Analytics, each tool has a lot to offer.
There is nothing more important than making the most of data. When you use the dashboards mentioned above, you will get to unleash unlimited potential.
