Abhishek Chauhan
The internet is awash with content, some great, some terrible, some bewilderingly banal. The best content, however, sticks out like a disco ball in a bathroom, which is great news for digital marketing professionals everywhere.
Content marketing can be a highly effective method for converting leads, extending a brand’s reach and promoting products in all their glory.
It can be difficult to get right, particularly when trying to contend with a thousand other companies trying to do the exact same as you.
To make sure your content marketing is as effective as possible, here are some top tips you might want to consider.
A/B Testing
Taking a data driven approach to your marketing efforts might be the very best way to measure the effectiveness of your content. Failing to take note of the facts and figures can leave you fumbling around in the dark with only a hunch to go on.
Continuously testing your content is a way to get around this, as it not only enables you to cater your posts to specific audiences based on reliable metrics, but it can allow you to keep the customer in mind as you optimize each stage of the marketing process.
For some greater insight into the benefits of adopting a reliable testing strategy, it is worth checking out this guide on How A/B And Multivariate Testing Can Improve Your Marketing Impact.
Original Content
Blatantly stealing content not only looks lazy and shamelessly dishonest, but it can damage your reputation for good, while negatively effecting your company website in the search engine rankings.
Original content can be a refreshing find in a byzantine online world, and people do tend to appreciate it. Plus, it makes you look authentic, and regardless of whether or not you know you are, it is crucial that other people know it too.
This can work wonders in terms of your product itself, because if your would-be customers can see that you do in fact have the knowledge and passion to articulate the value of your wares, you might be able to convince them that your brand is the real deal, and that it’s the best option to turn to instead of your competitors.
A Cohesive Take
If you can think of some of the world’s most recognized brands, Coca Cola, McDonald’s, Nike, Apple, you can probably distinguish their aesthetic in your mind without even trying.
Herein lies one of content marketing’s greatest powers, its ability to familiarize brands to their audience and establish a presence in their mind.
By developing a strong brand voice through the content you create, via its aesthetics, wording and the topics it covers, you can start to create a large presence across a range of various channels.
Make the Effort
This one is entirely on you – the more effort you put in the more likely people are to engage with your content for its face value.
Getting them engaged in the first place is a huge deal, especially if you aim to persuade them do anything, like buy a product or visit your site.
Audiences can pick up on lazy writing, but they can also pick up on writing done with care and dedication.
