Chatbots are not a new development in the tech world, but over the course of the last few years they have exploded in popularity, going from simple scripts to complex Artificial Intelligence tools that will change the way we see and interact with the internet, both as individuals, and as large corporations and organizations. With industry leaders such as Facebook introducing chatbot services that have been used to create almost 300,000 individual bots, it is clear that chatbots are taking off in a big way, and the decision to incorporate them should be a no-brainer for any business looking to excel in the digital sphere.
Top Chatbots by Large Companies
1. Domino’s Pizza
Keen to build off the excitement of new developments in the chatbot industry, Domino’s Pizza introduced Dom the Pizza Bot. In a partnership with Facebook Messenger, potential customers are able to message Dom and request food with as little as a single word or all-encompassing emoji. This bot has captured the hearts of thousands of pizza-lovers with it’s irreverent responses, and given a heart and soul to Domino’s Pizza. The ability to order online, simply and quickly, without leaving your messenger app, is appealing to many customers, and Dom is a great example of how to make this a fun and exciting interaction.
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The popular language learning app Duolingo may not seem like it needs any help, but it’s founder and creator had one major concern with the online language platform: people need conversation experience! By implementing creative chatbot characters, users are able to practice their conversation skills while also having the option to ask for help if they need it. This chatbot implementation proved how useful a chatbot can be in assisting real human users, and the power of Artificial Intelligence.
Spotify remains one of the most used music streaming services in the entire world, and their recent addition of a chatbot to their services is sure to be a popular tool for its many users. This bot, which also partners with Facebook Messenger, is meant to empower users to share music clips with one another, find new music recommendations, even allowing users to pull up clips in messenger and hear them in app. It’s no surprise that Spotify is once again using artificial intelligence after the success of their radio and personalized playlist features which expose users to artists similar to ones they are already interested in, and this chatbot is already a popular tool for many of its users.
As chatbots become more and more popular, and their technology continues to develop, businesses are using them for increasingly diverse tasks.
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How to Implement a Chatbot?
Initially, the thought of implementing a chatbot could give even the most seasoned web developer a headache, these tools can be easily implemented with the right resources at hands. For example, Amazon’s Discover.bot provides a great database of articles on bots for business, with articles covering a range of topics fit for any bot-building needs. At their core, these computer programs are designed with scripts, all in pursuit of mimicking human conversation. For more complex bots, scripts are bolstered with artificial intelligence, empowering bots to understand more complex conversations, and develop informed responses. The level of complexity you decide on for your bot all depends on the budget and scale available to you for your new chatbot project.
Even though all businesses have some use for a chatbot, some fields are more suited to their use than others. For example, customer service-heavy fields, such as financial services, retail, travel, and especially telecommunications all call for chatbots in order to increase efficiency and keep up with major competitors.
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If you’re nervous about the implementation of a new chatbot, consider a pilot program for your business. Not only will this help you iron out any potential kinks, but also demonstrate success and will include metrics to ensure you’re receiving a strong ROI on your chatbot. While there are many different options, the important thing to remember is that choosing the right chatbot for your business is an important step to help your customers, and to keep your business on the cutting edge.