Abhishek Chauhan
In an era of abundance and high competition in which we live, the customer chooses the best products or services.
The Salons must create quality customer experiences and improve service levels to stand out from the competition. It helps build and strengthen brand loyalty among both potential and existing customers.
Hence, there is no surprise to the fact that you devise the influential ways to attract customers to be back on a regular basis. Many tips are very easy to implement and might be, you have come across many. If your mind is already full of ideas, below are 10 tips to help you get started!
Table of Contents
How to attract customers at your Salon
Creates the rewards program
Personalize email communication
Build an inviting atmosphere
Lend an Ear
Attract new customers
Host Events
Try to Adjust
Attract the followers
Share high-quality content
Provide best and the newest
Concluding Remarks
How to attract customers at your Salon
Creates the rewards program
How do you guarantee your customers to be faithful to you? By creating the rewards or loyalty program, right?
What great about loyalty programs is that customers are rewarded for their legitimate business. If it is a simple punch card where the customers take their 10th service for a free or more complicated points system, loyalty, or reward programs pay off big time.
Also Read >>>> Why use an Accounting Software?
Personalize email communication
email communication is large when it is about approaching new customers as even via email has lived for 20+years. Even now, it remains popular as it was in the beginning. When the customer’s inboxes are overwhelmed with emails, the message has to stand out and be personal to be open and read. The general mass emails can be sent to the trash bin before they are even seen. You can use Salon Management Software for better management.
Build an inviting atmosphere
If it is to give your customers and their guests bottled water, or a cup of coffee or to provide you with some snacks and other foods, working harder can indeed do wonders.
It’s also a good idea to play good music and give quick news to customers when they are sitting in a chair. Build an inviting and comfortable atmosphere and confirm that you are anxious about making the customer experience enjoyable.
Lend an Ear
Explain to your customers that you care about their requirements, and what they have to respond to. Many women not only want to make a good hairstyle for their hair however also want to vent to the hairstylist!
It is similar to the therapy session where one can just talk and relax. Know your customers and assure them that you are listening to them.
Also Read >>>> Top 10 Best Accounting Software
Attract new customers
What is better than assuring that the first-time customers revisit for other appointments than providing the offer they cannot refuse. Give your customers regular services with the next visit. What about the free manicure with the next pedicure appointment?
Host Events
Visiting the Salon could be a social experience, the customers have their chance to meet the nail technician, stylist, etc. Convert the experience more social by carrying the fun events some months where the customers can have drinks as sampling new products, particularly in giveaways and raffles.
Try to Adjust
Many a time, the customers might have a last-minute waxing emergency. Or, might be they have an offer they were invited to and prefers their skin to look great.
However, you cannot ensure that you have time for the last-minute requests, so, be adjustable as possible. The customers will not ignore how you spare time for them notwithstanding the busy schedule.
Attract the followers
Only having social media profiles is not enough. What is the point if you are not doing anything with them? After attracting the followers, make them engaged by publishing the content on a regular basis and answering directly the comments and questions. It will explain to your followers that you value them and if you ignore them, you can lose them easily.
Share high-quality content
It is known to everyone that posting content is essential on a regular basis. Even though it is important which content you are publishing and is it valuable or not. The content has to be interesting and relevant.
Provide promotions via social media or emails of the latest deals, offers, etc. Build the newsletter or blogs where the customers can discover the more advanced tips and trends. You are obliged to be regarded this way.
Provide best and the newest
If you want to be different and stand out from the competitors, then, it is better to provide the newest and the best services. Assure that you and your Salon staff are updated on the tips and trends and you make certain that you are full of the quality products that are more in demand.
If you will execute this, then, the word of mouth will get around and your position in the Salon will improve.
Concluding Remarks
You must have examined that most of the mentioned tips are very easy and simple. After implementing, your Salon client’s experience can be improved. This is how you can improve the retention rate and assure more profitable results.
Also Read >>>> 7 types of software SMEs must have
Let us know which tips worked best for your Salon. If there are some queries or suggestions then let us know in the comment section below.
Thanks for reading!!
