The world is well on the way to transitioning into a digital society. From banking to shopping and everything in between, it’s all happening on the internet. In other words, everything is happening online.
Accordingly, a website is one of the most important small business tools available. In today’s world, it’s nearly impossible to maximize your business revenue without one. With this shift in our culture, you need a website for your business if you want it to reach its full potential.
You may want to sell your product or service. Conversely, you might want to connect with consumers interested in what you do. In either case, you must have a professional online presence.
To learn more about why every small business needs a website, keep reading.
What You’re Missing Without a Website
If you’ve run a successful business without a web presence so far, congratulations! Your hard work has paid off.
If so, you might wonder why you need a website. After all, you’re already making a profit. Here, we’ll reveal the answer.
Today is a great time to build a web presence for your company. A digital presence will provide your business with a variety of benefits. What’s more, those benefits will increase over time.
With a website, you can show your audience what they get when they patronize your business. For instance, you can display high-quality images on your website.
If you own a retail location, pictures give people an idea of what it’s like to enter your business. If your product is tied to the feel of your location, this business strategy works particularly well.
You can also use your website to publish important information about your products or services. Also, this kind of display ensures that you attract the right kind of customers.
A Focal Point for Digital Marketing
With a website, you can tie all your marketing efforts together. Everything can begin and end with your website. Here, you can centralize all your marketing messages and business information.
A website is a great place for customers to learn about your business. In fact, it’s where all your marketing efforts should drive potential buyers.
Every business should have a website. Before you buy a business card or advertising, you should establish your web presence.
The following paragraphs offer a few benefits of having a business website.
Take Control of Your Brand
With a website, you’ll have more control over your company’s image. Your website will serve as your digital home.
It also provides a platform that allows you to tell potential customers about your business. With your website, you can share what you do and why you do it. You can also tell your customers who you are.
Word-of-mouth advertisement is always good. However, with a website, you take control of the narrative about your company. With regard to maintaining your brand image, this capability is of the utmost importance.
Promote What Matters
A website enables you to put all your business information in a centralized location. As a result, it serves as a helpful resource for your potential buyers.
Customers can visit your website and find out everything they need to know about your business. For example, you might post website information such as your:
• Contact form
• Email address
• Menu or services
• Phone number
Plus, with the right web design company on your side, people can find you more easily online, thanks to targeted keywords.
Tying It All Together
A business website offers remarkable benefits. It can serve as an endpoint for all your other marketing work.
For instance, you might produce a radio spot. In your radio spot, you could include a call to action directing listeners to your website for more information.
Alternatively, you might hand out flyers at an event. You can include your custom URL on the flyer. This way, people who read your flyer can visit your website to learn more about your company.
A website is a doorway to your brand. You own it and can use it to support your entire marketing initiative.
Driving Sales with Small Business Tools
With a website, you have a living, breathing digital brochure. It allows you to share up-to-date information about what you have to offer. You can also use your website as a tool for direct sales.
In a sense, a website is like a 24-hour sales team that never gets tired. Once it’s up and running, you’ll never have to pay it for overtime or sick days. It can even accept sales calls when your business is closed.
Furthermore, you can update your information in real-time. For basic changes, there’s no need to wait for someone to write code.
It’s also much faster than waiting for new printed materials. A website is a great way to keep your business in front of potential customers.
As an example, suppose you have a simple product list or menu. You can add more features to your site to increase your selling power.
You can use your website to tap into the local business market. In other words, it can serve as your sales support system.
The following paragraphs offer a few features that you can add to your website if desired.
With a website, you can add an e-commerce component right to your online presence. It will enable you to do business directly through your site.
Your customers can visit your website at any time. The site will enable them to make purchases directly from your brand. In this way, you can use your website as both a sales and marketing tool.
Every site is different, but all e-commerce sites have a few common elements. For example, your website might include features such as:
• Customer reviews
• Inventory management
• Payment processing
• Product search feature
• Reporting and analytics
• Site security
If these features sound complex or expensive, they’re not—at least not for a professional web designer. In fact, it might surprise you just how easy it is to add them to your website. Of course, you’ll need the best web designer that you can find.
With this in mind, you might wonder, “How can I find a web designer near me?” You want a professional web designer that knows how to create the right site for your company. Here, you need to do your research and find a trusted company for website design.
Online Appointment Setting
Not all businesses sell products. For example, you might own a service-oriented business.
Still, a website can take your business to the next level. For example, you can use your website to allow your customers to schedule appointments.
Imagine, for instance, that you own a spa. Your customers could use your website to book massages without the need for a receptionist.
Customers love convenience. Online scheduling is a great way to keep customers from having to play phone tag to book an appointment.
Closing sales is one of the most critical parts of your business. Before you close a sale, however, you must find leads.
Your site can serve as a powerful tool to generate leads for your company. For instance, you can create an opt-in list.
The list will enable website visitors to join your email list. However, you’ll have to offer them something in return, such as an informative newsletter.
In the end, you’ll end up with a database full of interested prospects. It’s your job to turn those leads into sales.
Show Them What You’ve Got
Today, most customers start their research about a business using the internet. They want to learn more about a company before they decide to do business with it. This sentiment is especially true for high-ticket items.
You can use your website to provide customers with the information that they crave. For instance, you could include an online portfolio on your website.
Imagine that you own a construction company. You could publish before and after shots of your most impressive projects. You can even use your website to post video walk-throughs of your completed work.
Tell Them Your Story
Again, today’s customers want to know who they’re doing business with. Many of those consumers want to know the values of your business before spending their money.
The “About Us” page of your site is a great way to tell your brand story. It’s also a great way to tell potential customers who’s behind a company.
It’s a great way to introduce your business, values and unique selling proposition. You can also use this page to publish your company mission statement. Your about page is a powerful tool for local digital marketing.
Provide Useful Information
By publishing a blog, you can position your brand as a subject matter expert. You can use your blog to tell your customers all about your products or services.
A blog enables you to share a wide range of content. More importantly, it empowers you to show off your expertise in your industry.
You can also use your blog to show your customers how to get the most out of your products. Additionally, you can use it to share the ideas behind your products or services.
Enhance Your Brand Image
Above all else, a website makes your company look professional. Many small businesses promote their brand using solely social media profiles. Alternatively, a website gives you a dedicated digital space for your company, giving it an air of authenticity.
Most consumers feel that a business with a professional web presence is more credible. Many consumers believe that a company with an online presence can offer more value.
Furthermore, with a website, you’ll have a professional branded email address. A branded email address adds professionalism to all your correspondence. It’s a big improvement over using a personal email address to conduct business.
Build Authority with a Professional Website
Finally, a website enables you to generate traffic from the seemingly almighty Google. You may feel satisfied with your current customer base. However, every company experiences turnover.
You want to think about the long-term success of your business. Accordingly, you’ll need to attract new business to continue to sustain your operation—and even grow.
One way to do this to increase your visibility on Google. A well-optimized website can help your business to rank well in search results. In turn, you can enjoy a steady stream of new customers.
What’s more, you can show off the testimonials of past customers who were satisfied with your products or services. Showcasing reviews and testimonials are excellent ways to establish social proof.
You can build social proof by posting personal testimonials. Alternatively, your business could earn a positive mention in a news article or blog post. If so, these are also great social proof features to highlight to potential buyers.
In addition, there’s another benefit to posting positive news about your company on your website. It serves as a permanent archive of your company’s accomplishments. You’ll always have a record of satisfied customers that you can share as social proof to attract new business.
Don’t Wait! Level up with a Professional Website
Today, a website is one of the most important small business tools available in the business marketing arsenal. It’s a good idea to get professional help with your site so it can grow alongside your business and enable you to take advantage of more opportunities for success.
If you’re looking to grow your company, a professional website is just the beginning. You need to do more if you want to find success in today’s marketplace.
We’re here to support you on your business journey with informative business resources. Check out our blog for great tips about growing your business and taking advantage of opportunities.