The concepts and guidelines for producing a visual communication and all forms of art are covered by design theory. It focuses on how humans process visual information and distinguishes between individual aesthetic preferences and the universal aesthetic rules that apply to everyone. Creative agency designers and image producers from the past to the present are linked by this universal visual language across continents.
Design theory considers color, size, volume, etc., and organizes them to make a web design. Design theory works best when combined with a goal or issue to tackle to produce efficient design solutions.
Design theory adds value to clients and causes.
Why do people hire designers? Because of two reasons- strategy and function. These two combine to give clients and causes. Since they were originally articulated and formally established at the Bauhaus, form, and function have been the cornerstone of excellent design. Software has altered the way we work with design components and the design process, but it has not altered the elements themselves.
To be a designer rather than merely a technician, it is important to grasp design theory. The principles of color, space, etc. create a good design. And why not try to be a great designer if you want to be one? What adds value to you in the eyes of your clients is your prowess in dealing with visual forms, a strong methodology, and good design principles.
Just because you can utilize software doesn’t make you a designer. Consider for a moment that designers have been producing good and successful work for centuries prior to the invention of software. The design concepts we employ remain the same. No matter the method- traditional or digital, you’re a designer. The deficiency of some tools cannot be in the way of your designs. Illustrator and Photoshop cannot be used to create if you are not proficient in drawing with pencil and paint.
The quality of the job that clients receive is where this pertains to them. In written communication, the message is harmed by a misspelled word or an improperly placed mark. Additionally, this occurs in the visual language. Clients should look for designers that can effectively blend design forms and concepts to convey their thoughts.
How to Learn Design Theory?
Combining study, application, and assessment is the most effective way to learn design theory. Schools are ideal for this all-encompassing strategy. You can do courses in design theory and color theory. It creates a base. Select courses that require you to put what you have learned to use on projects that are then evaluated. More the experience and knowledge, the more advantages.
Seek out a mentor. You can also do an internship with a branding company. This will open pathways for you. You could think out of the box and grasp more ideas. You may see the design process and study literature, but the only way to truly internalize a theory is via practical application.
Customers, every time you read a book, browse the aisles of a grocery store, click on a call to action button, or go to a Starbucks, design theory is being used. Consider your response to the patterns you see all around you. Good design is due to your own messaging. Why settle for anything minimum then?
8 Principles of Design Theory
A Website design company should use these principles to create a majestic website-
1 . Hierarchy
Eye-catching images draw attention. You see an image. Your brain interprets it. That’s the visual hierarchy. Check out this example of Little Women to understand better.
2. The Magical Number
Phi or 1.618 (φ) is a ratio. It is thought that designs that use proportions dictated by the golden ratio are aesthetically attractive.
The Fibonacci sequence is another. Have a look at this sequence- 0, 1, 1, 2, 3, 5….. What do you see? Each number is the total of the previous ones. Check out this example of MM design to understand divine proportions.
3. Hick’s law
According to Hick’s Law, each new option lengthens the time it takes to make a decision.
You don’t wanna confuse your readers right? Limit your options. Remember less is more right? This will make a better website design. Users will find it easy to choose from minimum yet sufficient choices. A good example is Instagram’s double tap-like feature. Or find a quote save worthy? Tap the save option!
4. Fitts’ law
According to Fitts’ law, the time needed for a human to move a pointer (such as a mouse cursor) to a target region depends on the target’s size divided by the target’s distance. Therefore, the time required increases with distance and target size. Google uses this effectively.
5. Rule of thirds
Who doesn’t love photos on websites? A graphic conveys your thoughts far more quickly than text.
This rule splits an image into 9 identical sections and it magically creates a difference. How? Just put the sections which you want to highlight. Look at how the Children’s Center of Austin uses this theory.
6. Gestalt law
A hypothesis of the mind and brain is gestalt psychology. According to this theory, the human eye first perceives an object’s complete form before detecting its separate components.
People first perceive your entire website in terms of web design—before they can tell it apart into a header, menu, footer, etc. Trellis uses this like a pro.
The area of a web page that is “empty” is referred to as “white space” or “negative space.” It is the area between images, margins, gutters, columns, lines of type, or other visual elements.
It is not put there due to lazy designers, it has a purpose. It makes things inside of it possible to exist. It divides sections making the website read-worthy.
Without any white space, a page that is jam-packed with text or pictures runs the danger of being crowded or congested. It’s typically challenging to read. No one will even bother.
Effective use of white space creates a “clean” appearance on websites. A clear message must be communicated through a clean design, which goes beyond merely having less text.
The greatest way to utilize the space is with a simple design. You must understand how to communicate properly by making effective use of white space if you want to develop a tidy website.
The body copy is simple to read and the excellent use of white space makes it simple to concentrate on the core idea and imagery. Generally speaking, white space encourages sophistication and aristocracy, increases legibility, and sharpens focus. Apple uses white spaces effectively.
8. Occam’s razor
Occam’s razor advises you to pick the competing theory that requires the fewest assumptions and provides the simplest explanation when presented with numerous competing ones. Occam’s Razor asserts that, in terms of web design, the simplest answer is typically the best. ZARA is a perfect example.
Art and effective web design are not the same thing. However, websites can benefit from numerous design and psychological aspects. Applying the pertinent parts of those laws to your layout, typography, and photos can help you create a fantastic website.
Design with the user and your company’s goals in mind. A well-made website can produce results that are both aesthetically beautiful and profitable.