Inbound Marketing is based on a simple concept: being found by users, potential customers . To do this, it is important to take advantage of some key tools that allow you to bring traffic to the site and therefore generate conversions.
Landing pages, blogs, social media, newsletters, are all aspects that should not be underestimated and that allow us to get in touch with users and transform them from simple visitors to loyal customers. Are you wondering how to do it? Let’s find out together!
- Blog and functional landing pages
- Valuable newsletters for your customers
- Build community loyalty with engagement
What is Inbound Marketing?
Inbound Marketing is a strategy used to increase the positive results of a company’s business, taking advantage of very important tasks:
- SEO optimization of a website
- Content marketing
- Email marketing
- Management of social platforms
- Constant analysis and monitoring of results
- Performing A / B testing
To develop a marketing project using the inbound solution, it is extremely important to have a clear understanding of the principles that govern the relationship between customer and company. From a push communication we move to a pull , in which content created tailored to the customer is essential. To do this, it is essential to know in which phase of the customer experience journey the customer is, to provide him with useful content to meet the needs he needs .
The goal is not conversion but the relationship we establish with customers. The relationship with customers will be stronger and stronger if you connect with them, showing your knowledge in that particular sector and dealing with topics in an expert and reliable way. This will also allow you to become a point of reference in your sector .
The key aspects that help us create this relationship with potential customers are: blogs and landing pages, newsletters and engagement.
1. Blog and functional landing pages
Blog articles are a useful tool to intercept the target on Google. The goal is to use content to be found by people when they search, and therefore show interest in the products and services you offer.
As you well know, through the blog you are able to intercept searches aimed at informing yourself about a particular theme and in most cases these are searches rather far from the final purchase . Why waste time writing an article that doesn’t lead to the direct purchase of a product or service? The article allows you to make the user understand how much you know and how experienced you are on that topic. You can trust him with advice, give him tips, give him content to download and provide him with the information he is looking for, also thanks to the use of landing pages designed to win the trust of the user .
In this way you will win his trust and give him many good reasons to rely on you at the time of purchase.
2. Valuable newsletters for your customers
Always in line with the blog article, newsletters are also an extremely useful tool when it comes to building a bond with customers. L ‘ email marketing is often confused with the sending of times a sales newsletter. In fact, turning this tool into a kind of digital flyer is one of the biggest mistakes.
To get good results it is important to have a good Inbound Marketing strategy . For example, it is necessary to work on the concept of lead nurturing and exploit this form of content marketing to fuel the interest of users with useful elements, not only discounts and sales offers but also sector news and innovations relating to the sector.
3. Build community loyalty with engagement
The term engagement means the involvement and emotional attachment of the consumer towards a brand, the result of experiences lived during the interactions with the brand itself and with other consumers. Social networks are essential to generate engagement and create a stable relationship with the audience.
This is the most important channel to reach the final step of the Inbound Marketing funnel . You can use social media to create a relationship of trust, answer their questions and transform the individual user into a micro-influencer, an extremely valuable resource for obtaining results. To achieve this you need to take small steps and start showing yourself positively on the platforms, the rest will come by itself.
An essential piece of advice when it comes to social networks is to pay attention to comments and respond to each one, especially when they are negative. Show your fans that you are ready to solve any doubts and problems by responding to their criticisms and, when possible, turn them into a positive and contact opportunity with the user .
Engagement inbound marketing
For a good strategy inbound marketing the need to always have in mind the main focus : to give all ‘ user what he needs without putting in the second floor of loyalty activities to strengthen the relationship with the’ user .
Are you ready to build your strategy? Contact socialcaptain.com.au for Social media services and advice. Find out how we can help you!